Our mission

We make the UK’s best deodorant according to Vogue, GQ, Esquire, Marie Claire, Harper’s Bazaar and more. Our mission is to give you the confidence to step onto your stage — whatever that may be — and perform. Join the 931 other Seedrs investors as we step into our second act.

“We’re now more famous for deodorant than we were as performers”— Ed & Andy

Currently at over 10,000+ orders a month with 100,000+ happy armpits!

Doubled in growth in 6 months with a £2M+ run-rate.

Over 5,000 5-star reviews from loyal customers and the winner of 9 industry awards!